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  • Shanghai building materials (group) co., LTD. Was approved as the first member of "China building materials brand cluster"
    2018-10-16

    Recently, Shanghai building materials (group) co., LTD. Was approved "China building materials brand cluster" the first batch of member units. The national building materials industry has Shanghai building materials group and China building materials group two large enterprise groups won the honor.


    To implement the instructions of the CPC central committee and the state council on strengthening the construction of China's brand requirements, the implementation of xi jinping, general secretary of the important thought of "three changes", to strengthen the construction of power quality, accelerate the pace of the Chinese brand to the world, China council for the promotion of brand building satellite selection advantage industry in China, the establishment of cluster brand alliance, and formed a Chinese brand alliance. Through research, formulation and joint implementation of group standards of international advanced level, the alliance will cultivate cluster brands into well-known Chinese and international brands, effectively improve the comprehensive competitiveness of industrial enterprises, and promote high-quality economic development.


    As a fully competitive enterprise, Shanghai building materials group has always attached great importance to brand construction and market publicity, and regarded brand competitiveness as the core competitiveness of the group. Since the formulation of the 13th five-year plan, it has raised brand construction to a higher strategic level. This time, a certain number of units were selected according to the basic conditions of enterprise qualification, production and operation, scientific research and innovation, standards and norms, comprehensive influence of the industry, honesty and social responsibility.


    Shanghai building materials group was approved the new honor, not only the industry has always attached importance to the group brand construction, strengthen the industry leading role of affirmation, but also the group's future brand construction into a new stage of power. For Shanghai started "made in Shanghai", "Shanghai service" and Shanghai city level upgrade to contribute more power.


                                                                                                                                   October 16, 2018


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